7. Darcy Milne, Founder of Pro Podcast Production | The Age of Audio

Darcy Milne, Founder of Pro Podcast Production joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio, and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.
Darcy Milne, Founder of Pro Podcast Production joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio, and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

SHOW HIGHLIGHTS:
  • Often I worked in comedy radio shows and it really looks at how to reach them in the best way. So that started off as just traditional radio frequencies and reaching them that way and then that progressed into the digital space and connecting video and social media to radio shows.                                                                                                                                                                                                                               
  • Chemistry's the reason people will tune in. You have to have a show that is enjoyable to listen to as a fly-on-the-wall listener.

  • You have to be a team player first and foremost, you have to bring a unique experience. So in that case, there was a comedian, there was an actor and a radio person, all of them had a unique experience, but all of them were happy to be team players. And that's so important because where it doesn't work is if you want to be front and center if it's about you.                                                                                              
  • That radio speaks to the audience, it speaks to you as the audience. Whereas podcasts seem to be a conversation, which I'm almost like looking through the glass window.                                                                                                                                                                                 
  • I mean, these are all the things that radio does so well and I don't think it's hard to achieve that in a podcast space if you meet the right people and what is exciting, what I love about podcasts, it's now giving people the opportunity.                                                                           
  • So something we did with Ikea, is build the sleep podcast. This podcast is 30 minutes, guided, almost like meditation. And it's got an Ikea employee reading the Ikea magazine in a very slow, relaxing voice and there's music.                                                                                             
  • Thousands of people every night, still go to sleep with that Ikea 20 20 sleep podcast and the new one that has just come out. And so, it's having fun with it, it doesn't have to have a corporate look and feel just because you're a business or an organization doing that.                    
  •  And I think podcasting is just getting more exciting because suddenly there's a way for those opinions and views and experiences to come to life through this audio medium.