6. Carl Javier, CEO of Puma Podcast | The Age of Audio

Carl Javier, CEO of Puma Podcast joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio, and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.
Carl Javier, CEO of Puma Podcast joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio, and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

SHOW HIGHLIGHTS:
  • There's a viscerality to audio that is like it's undeniable. Like you hear it and your body is reacting to it. And that's sort of my starting point with playing audio is trying to approximate things that people will respond to, even if they don't understand it yet. It's almost like trying to make music with a podcast.

  •  I think all stories are about conflict. There's no story without a good conflict. And it's the idea of how each form can introduce elements that the other doesn't.

  • I think that when we're talking about narratives and teaching people how to place things within a narrative again it's like trying to set up boxes that we fill in and the beauty of storytelling and structure is that they're defined boxes. Like the three-act structure. There's a three-part story arc and everyone uses the same structure and the beauty of it is trying to tell that story and then make it so that people don't see the structure. And they only enjoy the details of the story that you're telling.

  • The beauty of audio right now is if I slow down my voice, it emphasizes and the listener's forced to slow down with me.

  • But the older meaning of performance is, to come true. So that's really interesting. Isn't it, to bring about, to produce, to make something come true. 

  • The podcast is a potential performance of their brand and their brand values and what they represent.