23. Traci DeForge, Founder of Produce Your Podcast | The Age of Audio

Traci DeForge, Founder of Produce Your Podcast joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.
Traci DeForge, Founder of Produce Your Podcast joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:

  • I really enjoy, love and feel very strongly about podcasting being not only just a content creation tool, but also a marketing tool for scalability and for the growth of businesses.

  • In any industry of any type or any launch of any type, you're going to have a competitive landscape. That's just part of doing business, being in business and the saturation of marketing messaging in general is a competitive landscape.

  • Podcasting is the one medium that is a pull medium versus a push medium. And that's why vertical niches and highly engaged, targeted audiences are beneficial in podcasting because they are choosing to show up and spend the time with you, they are making a conscious decision to choose, to listen to your podcast, watch your podcast, engage in your podcasts instead of someone else's.

  • If you are doing a primarily guest oriented show, you can set your podcast up to at the beginning, maybe you talk through breaking news at that point then you evolve into the, really more in depth conversation with your guest on a specific topic, and then transition before you close into a segment that provides a very specific knowledgeable focused piece of content.

  • The beautiful thing about podcasting is it's a low barrier entry. The challenge about podcasting is it's a lower barriered entry.

  • The host that listens is often a better host and are better interviewer than a host that doesn't listen and is always trying to make it about their opinion. 

  • It is consistency that is a critical factor in the quality of your podcast and building the audience growth.

  • Podcasting has gained so much growth and inspiration and engagement because it is different from traditional radio and I think it's important to embrace that. 

  • if you could be creating the most intriguing fascinating content there is, but if it hurts to listen to it, or it's hard to watch it, then people will not come back to it because it's human nature.