16. JJ Thompson, Founder of Podcast Now | The Age of Audio

JJ Thompson, Founder of Podcast Now joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.
JJ Thompson, Founder of Podcast Now joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:
  • So a lot of people don't realize that because radio, especially now more than ever, is all programmed and everything needs to be exact. So when they break into a six minute commercial break, it needs to be exactly six minutes. 

  • That's the essence of radio commercials ,is that writing, to be able to put all that information in a short amount of time is challenging.

  • You always want to have what's called a bumper music. That's another big radio term as bumpers. You don't want to just go from talking straight into a commercial. You want to have that music that pads you in, transitions you out of the segment into a commercial. And then the back end of the commercial transitions you back into the next segment.

  • If you're trying to promote your business through podcasting and within that networking while interviewing other people in your industry and you land a couple clients because of those people that you met. There's your monetary gain and the right people are getting it, and they're willing to throw some money at podcasting, even though you don't really have direct monetary gain from it.

  • I have experienced this in the last two plus years now, three years now that I've been doing this, I've seen it firsthand. It's like a wildfire. You'd be amazed at how many people out there have budgets willing to spend for podcasting. It's remarkable.

  • So there are some of these real independent artists that do manage to make it big, “make it big on their own”. That's the ultimate cause they own a hundred percent of their stuff where you have bands that still are in debt to their record labels after five albums.