12. Georg Gfrerer, Podcast Producer & Founder of Audio-Funnel | The Age of Audio

Georg Gfrerer, Podcast Producer & Founder of Audio-Funnel joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.
Georg Gfrerer, Podcast Producer & Founder of Audio-Funnel joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners.To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:
  • When you're into storytelling, then you have your classic components. You need a protagonist if there's conflict and the resolve and all that kind of stuff, the stuff you normally like you wouldn't have in a newspaper article, or you would have that naturally, but just by the nature of the news or what the news is about.

  • And as to the audience, we know the audio is probably one of the strongest relationships that you can have because when do you have the chance to get 20, 30, 40 minutes day or week, whatever it is with your audience and they'd totally immerse themselves in your content.

  • And I think that's the way to go because especially in audio, if you're too much in your face, then I think it fires back on the advertiser.

  • But I love the title that you chose Age of Audio because we're now transitioning from the age of screen and to the age of audio.

  • You're now competing against kids and that's a losing game because they are in their bedrooms and they've got hours to throw at this stuff and they can get millions of subscribers and that's tough.

  • Clicks that create some sort of emotional connection is almost like going back to old-fashioned journalism and the old-fashioned media where people felt some kind of strong connection with titles and magazines and publications. Which has gone really