11. Gareth Evans, Founder of 18Sixty Podcasts | The Age of Audio
Gareth Evans, Founder of 18Sixty Podcasts joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.
Gareth Evans, Founder of 18Sixty Podcasts joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.
Show Highlights:
Show Highlights:
- You should never set out to make a podcast with the idea of, I've got this thing to say, I need everyone to know about it. It should be how is what I've got to say, going to be useful and beneficial and interesting to that audience and how can I deliver it in a way that they're going to enjoy it?
- And I guess if you're an independent podcaster who wants to set up a podcast again, think about who it is that you want to reach and what's lacking for them.
- The great thing about podcasts, and as everyone says is it's a low barrier to entry and everyone can try it out. But I think a podcast can really benefit from, experience
- Audio has this very unfakeable element that you can't fake a human conversation.
- But what I think the BBC has a huge organization and it's like turning a ship around to try and sort of change the way that they do anything but they've taken what they do really well in making radio.