5. Bijay Goutaum, Co-Founder of WYN Studio | The Age of Audio

Bijay Goutaum, Co-Founder of WYN Studio joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio, and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.
Bijay Goutaum, Co-Founder of WYN Studio joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio, and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

SHOW HIGHLIGHTS:
  • Spotify is spending a lot to commission original shows here in India, and they are getting Bollywood celebrities. They are getting YouTubers to do the shows.                                                                                                                                                                                                              
  • Podcasting has really grown during the pandemic because a lot of people got into it as a listener. A lot of them got into it as a creator. So I must say it's been a great year for podcasting here in India.                                                                                                                                         
  • Storytelling is a really great genre. That's working really well. And as I said, devotional and spiritual content that's doing really well as well. And personal transformation is another thing that works really well in India.                                                                                                             
  •  But now the next growth that's going to come on the podcasting, that's going to be from the reasonable languages, local languages, where, you know, from the smallest cities, because these are, this is where people are gonna relate to the content much better when, you get to hear the content in your mother tongue, then that's when you relate to the content much better.                                                               
  • I don't remember the exact number, but I think it was more than 10 languages that Tik-Tok was available in India and that the way it has grown and exploded in India, I think the largest number of people using Tik-Tok was in India.                                                                                    
  • With the tools like Anchor coming in and making it easier for a lot of people to create podcasts and even Indian podcasting apps that are trying really hard to get more and more creators on board to come and share their stories, share their poems and literature.                            
  •  I think they must be one of the highest spenders when it comes to creating new shows that are commissioning a lot of shows almost every week.                                                                                                                                                                                                                                          
  • Brands are paying attention because when everybody's talking about the podcast, then brands obviously want to be where, audience's attention is, right?                                                                                                                                                                                                             
  • We are helping brands to share their message with the world, helping them share their vision, mission maybe where what's happening and building thought leadership is something that's going to really push a lot of brands.                                                                                                 
  • And I think a lot of Bollywood celebrities and stuff like that, people with a massive fan following and that's what Spotify is trying to do, tapping into these people and trying them to create an exclusive show on their platform so that they can get these people on the, on Spotify to consume the podcast and then maybe, discover other shows as well.