39. Steve Pratt, Co-founder at Pacific Content | The Age of Audio
Steve Pratt, Co-founder at Pacific Content joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.
Steve Pratt, Co-founder at Pacific Content joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.
Show Highlights:
Show Highlights:
- One of the most obvious things is, it is a voluntary subscription. You can't buy listens. It is not really about impressions. Like you have to get people interested enough in the concept of a show to try it, which is a big hurdle. And then it has to be so good that they want to subscribe and keep listening on an ongoing basis
- What's really interesting is I do think there is a job for everybody in the podcast industry. If they're working with clients to push them to be more and more creatively brave
- But the more that you make a show for an audience and the less you're making a piece of marketing about yourself, the better you're going to get, the better you're going to get it, finding success for your podcast, the better you're going to find success at building relationships, with potential customers at meeting your business goals and the better experience people are going to have in podcasting
- In audio we can paint pictures in people's minds. We can use sound design to make them feel things, and we can get a lot of time with them to explain complicated ideas or to tell really powerful, intricate stories. It's a phenomenal medium
- I would say thinking about the show itself is how you are differentiated and who are you trying to serve? And I think your point is very well taken that it's getting harder and harder to serve everybody, but podcasting is very effective at super serving niches.