31. Ollie Guillou, Founder & Podcast Producer at OG Podcasts | The Age of Audio

Ollie Guillou, Founder & Podcast Producer at OG Podcasts joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.
Ollie Guillou, Founder & Podcast Producer at OG Podcasts joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:
  • What's happened I think with podcasts a little bit too much is that people are looking for the next big guest to interview. And most of their episodes are very reliant on who they have on their show rather than who they are as people as individuals

  • I think personality driven programming needs to be a bigger part of the podcasting space because you want to fall in love with who you're listening to. You don't want to have to fall in love with each and every guest because there's going to be guests and probably more often than not that you don't like, or you're not interested in. And that shouldn't be the determining factor on whether or not you choose to tune into that podcast

  • There's this sort of illusion in podcasting because it's easily accessible that anybody can do it. And I don't necessarily think that is true. I don't think it is something that you can just, buy a microphone, set up and off you go, you're going to be the next big podcaster. And it takes a special kind of person, or it takes a lot of training experience and working hard at it before you can become that person, the likes of radio one presenters or any commercial station you can think of they've got that wow factor because they've been training at it for years and years

  • I think what the big companies are doing at the moment in podcasting, this sort of big production company seem to be leaning more towards that really narrative feature led programming rather than just the strict head-to-head interview, because they've seen the value in making it a craft, making something really special out of the content

  • You don't have to have a team of six doing immense levels of research to put out a good podcast, but you just have to make it a little bit unique. Do something which just breaks the mold a little, but doesn't reinvent the wheel so that you're not investing too much extra time in. And I know a lot of this comes down to time when it's amateur podcasts, but small tweaks to the standard format, I think can make all the difference

  • Driving audience engagement is hard because it's really difficult to figure out what question people are going to want to bite on? Because no one's going to respond to a generic call to action. They want something very specific that they care about, that they're going to spend the time writing in about.