19. Marc Raco, Head of Audio for Linktree | The Age of Audio

Marc Raco, Head of Audio for Linktree joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.
Marc Raco, Head of Audio for Linktree joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:
  • What I've learned about storytelling as an actor or a salesperson, as a filmmaker has just organically infused itself into how I think about podcasting.

  • I just really want to discover with the listener. So the places I go or the places the hosts that I'm producing for, go is almost the same place that the listeners organically going next to wherever their mind goes.

  • Because if you think about a podcast, if someone on average, let's say subscribes to five podcasts and listens to three on a religious basis, that's valuable real estate in someone's life. To earn the right to hold that place week after week, you better be delivering some real value and entertainment is a big part of it. 

  •  If you look at advertising throughout the ages. It's always entertained. At first, it was to inform wasn't it, sort of like old-fashioned style, look at how white these shirts are, but then it realized that to win people's attention to hold it, you had to entertain people.

  • I think that people just want to connect and the pandemic has amplified that realization inside us. I think that's evidenced by things like Clubhouse that are, certainly huge in America.

  • So I think the future, not just podcasting, but the role that audio will have and the way we do business, the way we interact with each other is only going to grow exponentially. And I think a lot of that has to do with the way audio impacts our brain away.

  • I think we are rediscovering audio because it engages in a more intimate way with us because we have a role in it.