13. Ian Sanders, Podcast Host & Producer of Cold War Conversations History Podcast | The Age of Audio

Ian Sanders, Podcast Host & Producer of Cold War Conversations History Podcast, joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.
Ian Sanders, Podcast Host & Producer of Cold War Conversations History Podcast joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:
  • Whilst I enjoy interviewing some of the big names and names that people are familiar with. What I love are the unknown stories. 

  • And, almost as you said, sometimes I approach people and they say, why would anybody be interested in hearing my story? It's very ordinary. It's very boring, but it's the little details that you find in that, that you wouldn't get necessarily in a textbook or a mainstream documentary.

  • I think that that's the other key thing about podcasting is you can really niche down on a subject that might not have a mainstream interest, but you can build a decent audience around that subject matter.

  • I remember things like bomb shelters. We don't think about those now, but even back then people talked about them. What I'm trying to get to is that what you're capturing now is stuff that we've easily committed to memory and forgotten about.

  • She said to me later, I didn't know hardly any of that. He's talked to me a little bit about it, but you have just illuminated, a whole, a different part of the story and no idea what, what he'd experienced.

  • I think the amazing part of all of this, is that there always was audiences. It's just that maybe they didn't have the platform or maybe it just wasn't mainstream enough for people to own up and admit that they're into this stuff. And now you're seeing people saying screw that, it's like, I'm into this now and I'm going to listen to this.